Obviously all of your marketing (email, website, social, ads) must be optimized to work for mobile. Mobile is becoming about messenger and chatbots. While some privacy laws are making CRM usage more challenging (and using CRM data elsewhere) it is important to continue to learn about your customers and capture information. Continue to incorporate it into your funnel and marketing strategy.ĭata is the name of the game, and a CRM helps you learn more about your customers. While social media and messaging are growing, email isn’t going anywhere. Also look at the rise of Influencer marketing as a way to break-through the noise.Įmail is still a powerful tool that converts. While word-of-mouth is a top way that businesses grow, it is usually ignored in marketing. Think about clear, clean and simple designs that load quickly. As voice search and mobile take more share earning a top 3 position will be even more important.Įvery business has a website, but the name of the game for sites that work now are mobile and F-A-S-T. SEO continues to be a powerful source of hot leads and ready-to-buy customers. AI is making digital ads even smarter, so be sure to use automation and pixels to get results. Consider how each of these may fit into your strategy and master one first before trying to do more. There are now a few platforms that have mass reach: Search ads, Display Ads, Social Ads and Video Ads. traditional, and you can easily use digital ads for any add objective. More money is now going towards digital advertising vs. Social Media is definitely a paid media channel, but engaging with organic conversations, customer service, research and activating fans are all still relevant business objectives for social channels. Sites like Pinterest and Twitter can also drive ROI. Facebook is HUGE, Instagram is growing bigger and LinkedIn is a powerhouse. Make sure that you take the time to use data and analyze it to improve your marketing over time. Be sure that you are incorporating GREAT content that stands out. The key to a successful integration is incorporating content, data and analytics into every aspect of your execution and strategy. Be sure to clearly link your goal, strategy, objective and tactic. Start with StrategyĪt the core is your Digital Strategy – what exactly are you trying to achieve? Determine this FIRST. While you’ll notice tools like AR/VR and AI aren’t listed separately, they are typically incorporated into other tools.Įven now, with the buzz around innovative new technologies, executing the tried and true marketing tools with excellence is the foundation of your success. There are 8 sections in the Digital Marketing Landscape to consider as a part of your strategy. The Digital Marketing Landscape Ecosystem is a valuable tool to help you consider the entire realm of digital marketing and prioritize where to spend your resources. Get a few of our best resources from the book here for free! In my latest book, Digital Marketing that Actually Works I created a digital marketing landscape model graphic to help organize the digital marketing tools that are most likely to grow results. Digital Marketing continues to grow and evolve, but despite the constant “shiny new thing” and “top trends for 20XX” the reality is that the staples of digital marketing, the tried and true ways to grow your business and get results haven’t changed much at all.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |